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Miu Miu Sales Jump 89 Percent, Boosting Prada Group

The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.
Miuccia Prada walks the runway during Miu Miu Autumn/Winter 2024
Miuccia Prada at Miu Miu’s Autumn/Winter 2024 show. (Getty)

Miu Miu’s boom

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Further Reading

Inside Prada’s Best Year in Business

The Milanese group, which also owns Miu Miu and Church’s, leveraged a partnership between Miuccia Prada and Raf Simons to generate record sales. A Thursday presentation gave investors a first peek at Prada’s future plans under new leadership.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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