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Luxury

Messika: Inside French Jewellery’s Most Disruptive Success

By backing up casual designs and edgy, celebrity-fronted campaigns with deep-rooted diamond industry expertise, Messika has built a global jewellery empire.
Valérie Messika & JB.
Husband and wife duo Valérie Messika and CEO Jean-Baptiste Sassine share their vision for the brand’s 20th anniversary year and beyond. (Nicolas Gerardin)
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BoF PROFESSIONAL

The Parisian diamond jewellery house Messika turns 20 this year and celebrations—kicking off in July during Haute Couture Week and culminating in September for Paris Fashion Week—are sure to be star-studded affairs. The brand is a celebrity favourite, outfitting Charlize Theron, Kristen Stewart and Eva Longoria for the red carpet; while

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Further Reading

How to Sell Jewellery Like Fine Art

At the inaugural Joya fair in Monaco last week, two former art gallerists aimed to defy luxury’s current malaise with avant-garde jewellery propositions sold with a curated, high-culture approach.

About the author
Ming Liu

Ming Liu is a contributing writer at The Business of Fashion. Liu is a London based writer and speaker who specialises in luxury.

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