Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Opinion: Members Clubs Just Aren’t What They Used to Be

A new generation of private clubs has commodified elitism, argues Allison Schrager.
The Twenty Two New York
The Twenty Two New York, a hotel and private members' club located in Union Sqaure, opened in 2024.

I recently met a man who’s lived in New York for about 25 years. Like most people who’ve been here that long, he was lamenting that the city isn’t what it used to be. Back in the 2000s, he told me wistfully, you could go to some random event — and he knew whereof he spoke, he is an events planner — and meet someone who could change your life, or at least your career. Now things are much less organic: Instead of crashing a fashion party in a Soho loft, he said, people are just retiring to their private club.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

How to Make a Members Club Work in New York

Private clubs like LA’s San Vicente and London’s The Twenty Two are flooding New York City. Can they make membership a ‘must-have’ for a new generation of affluent New Yorkers?

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON