Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Marco de Vincenzo’s Plan for Etro

Last year, L Catterton took a 60 percent stake in the Italian label, triggering a shakeup. “I know what Etro should be and it’s definitely not boho,” said new designer Marco de Vincenzo ahead of his Milan debut. “That world is over.”
Marco de Vincenzo.
Marco de Vincenzo is set to shake up Etro, starting with his debut collection for the brand at Milan Fashion Week: “It’s definitely not boho… that world is over," the designer told Angelo Flaccavento. (Etro)

MILAN —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading
In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON