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Maison Margiela Enters Fashion’s Arts and Culture Race with Line of ‘Intangible Products’

CEO Gaetano Sciuto sees ‘Line 2,’ the latest addition to Margiela’s numerical product system which kicks off next week with an installation by Korean artists Heemin Chung and Joyul during Frieze, as a means of deepening the brand’s connection with its community.
Margiela is inaugurating its new program of arts and culture collaborations with an installation by visual artist Heemin Chung and sound designer Joyul at its store in Seoul.
Margiela is inaugurating its new program of arts and culture collaborations with an installation by visual artist Heemin Chung and sound designer Joyul at its store in Seoul. (Dazed Korea)

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About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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