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LVMH’s Fashion Sales Surge, Setting High Bar for Rivals

Dior and Louis Vuitton led fashion division sales that jumped 37 percent compared to 2019, ‘smashing’ expectations. How did they do it?
PARIS, FRANCE - OCTOBER 06: Bernard Arnault is seen outside Louis Vuitton during Paris Fashion Week - Womenswear Spring Summer 2021 : Day Nine on October 06, 2020 in Paris, France. (Photo by Christian Vierig/Getty Images)
LVMH chairman Bernard Arnault outside Louis Vuitton's Spring/Summer 2021 show. Getty. (Christian Vierig)

LVMH was the first luxury company to

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