Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

LVMH Sells Off-White Brand to Bluestar Alliance

The struggling luxury-streetwear pioneer will join Bluestar’s stable of brands, including names like Tahari and Scotch & Soda.
Off-White, which has been without the creative direction of founder Virgil Abloh since his death in 2021, has a new owner.
Off-White, which has been without the creative direction of founder Virgil Abloh since his death in 2021, has a new owner. (Getty Images)

On what would have been the 44th birthday of its late founder, Virgil Abloh, Off-White is facing an uncertain future.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Can Off-White Get Back on Track?

In recent years, the death of founder Virgil Abloh, a troubled push upmarket and the near implosion of Farfetch have dealt severe blows to one of the world’s most successful luxury streetwear brands. Off-White CEO Cristiano Fagnani sat down with BoF to outline his ‘reset’ strategy.

About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON