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Luxury’s E-Commerce Shake-Up Is Just Getting Started

Executive changes at LVMH, YNAP and MatchesFashion are the latest sign of rapid change in a hyper-competitive market where the stakes are high and rising.

Retailers compete to sell Triple S sneakers online. — In luxury e-commerce, too many players chase the same customers with the same products. Above, a shopping search for Triple S sneakers. Screenshot.

By

Robert Williams

01 December 2020

BoF PROFESSIONAL

A major reshuffle is underway in the luxury e-commerce market, as competitors scramble to seize a pandemic-driven boom in online sales. The pace of executive changes, public offerings, new joint ventures and M&A is picking up in a sector that’s provided the biggest — and at times only — growth opportunity for luxury this year.

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About the author

Robert Williams

Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

In This Article

Topics

Luxury

Location

Paris, France

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