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Luisa Via Roma Targets US Expansion with Content-Driven Strategy

The family-owned Italian e-commerce retailer hired Kate Davidson Hudson to oversee its expanded content strategy and launch a magazine amid a competitive online luxury market.
Screenshot of Luisaviaroma.com
Screenshot of Luisaviaroma.com

Family-owned Italian e-commerce retailer Luisa Via Roma is beefing up its efforts in the United States, with plans to invest in editorial content and launch a magazine this September to help double its turnover from the country in the next two years.

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