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Louis Vuitton’s Shifting Celebrity Strategy

The French leather goods giant has found success with a focused approach to dressing celebrities. Now, it’s broadening its strategy to include TikTok stars and Bollywood actresses.
Louis Vuitton designer Nicolas Ghesquière  dressed everyone from Emma Stone to Cynthia Erivo at the 2022 Met Gala.
Louis Vuitton designer Nicolas Ghesquière dressed everyone from Emma Stone to Cynthia Erivo at the 2022 Met Gala. (Getty Images)

In the high stakes business of celebrity dressing, what makes for a perfect match between a star and a fashion brand?

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