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Louis Vuitton’s CEO on Navigating the Pandemic and the Future of Luxury

The French megabrand was hit hard by the pandemic. But Chief Executive Michael Burke led Louis Vuitton to a healthy rebound by engaging local clients and driving sales online. Now, the executive is calling for a return to the original values of luxury.
Michael Burke, chairman and chief executive of Louis Vuitton; a Louis Vuitton store in Milan. Louis Vuitton; Shutterstock.
Michael Burke, chairman and chief executive of Louis Vuitton; a Louis Vuitton store in Milan. Louis Vuitton; Shutterstock.

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