Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Lorenzo Bertelli: The Prince of Prada Prepares to Take the Wheel

The 35 year-old former racecar driver — son of designer Miuccia Prada and the company’s chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out. ‘Everything’s changing so that everything can stay the same,’ the BoF 500 cover star said about readying Prada for its next chapter.
‘Everything’s changing so that everything can stay the same,’ said the BoF 500 cover star about readying Prada for its next chapter.
‘Everything’s changing so that everything can stay the same,’ said the BoF 500 cover star about readying Prada for its next chapter. (Lea Colombo for BoF)

MILAN

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Inside Prada’s Best Year in Business

The Milanese group, which also owns Miu Miu and Church’s, leveraged a partnership between Miuccia Prada and Raf Simons to generate record sales. A Thursday presentation gave investors a first peek at Prada’s future plans under new leadership.

Why Prada Is Hiring a New CEO

Patrizio Bertelli and Miuccia Prada are stepping down as the group’s co-CEOs, passing the reins to former Luxottica chief Andrea Guerra and hiring a new leader for their flagship Prada brand.

Miuccia, Raf and the Future of Prada

Inside fashion’s most idiosyncratic, influential duo and the challenge of balancing creative complexity with a big brand’s need for clarity.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON