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After sales hit €2.5 billion last year, the French heritage label known for its crocodile-logoed polos is looking to its new ‘Lacoste Arena’ retail concept to help power its next chapter of growth.
The French sportswear label, which has not staged a runway show since 2021, is shifting to a ‘collaborative studio model.’
As creative director Felipe Oliveira Baptista continues to morph the classic polo, 85 years on, Lacoste has managed to keep itself in the conversation.
Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.