Agenda-setting intelligence, analysis and advice for the global fashion community.

Lacoste Bets on New Store Concept to Propel Sales to €4 Billion

After sales hit €2.5 billion last year, the French heritage label known for its crocodile-logoed polos is looking to its new ‘Lacoste Arena’ retail concept to help power its next chapter of growth.

Inside Lacoste's new 900 square meter flagship on London’s Regent Street. — This week, Lacoste opened a new 900 square meter flagship on London’s Regent Street. (Marie Lukasiewicz)

Tamison O'Connor

22 April 2023

BoF PROFESSIONAL

LONDON — To drive its next chapter of growth, Lacoste is betting on bigger and better retail stores. This week, the French heritage brand, best known for its crocodile-logoed piqué polos, opened the doors of a new 900 square meter flagship on London’s Regent Street.

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