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Agenda-setting intelligence, analysis and advice for the global fashion community.

Kering Is Pulling Its Brands From Farfetch

As a workaround, the embattled marketplace is considering providing ‘complete anonymity’ to third-party retailers in exchange for sourcing certain luxury brands, according to internal documents reviewed by BoF.
A Gucci handbag
Gucci's parent company Kering is pulling its wares off of Farfetch. (Shutterstock)

Farfetch’s relationship with luxury brands is at risk following

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Further Reading

Farfetch Sold to South Korea’s Coupang

The deal provides the online luxury giant with $500 million in emergency funding. A complex transaction that would have seen Farfetch acquire a 47.5 percent stake in Yoox-Net-a-Porter from Richemont is dead.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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