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Agenda-setting intelligence, analysis and advice for the global fashion community.

Ready for Relaunch? Jonathan Anderson’s Dior Challenge

The stakes are high for the designer’s debut at the French megabrand as owner LVMH faces mounting pressure to resolve problem areas in its portfolio.
Diptych of Basquiat and Mbappé donning similar suits and ties.
Drawing on both disruptive post-modern artists like Jean-Michel Basquiat and Andy Warhol, and superstar celebrities like Kylian Mbappé, hints at how Anderson is likely to embrace his role at Dior. (Instagram, Dior)

PARIS

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Further Reading

Delphine Arnault Confirms Jonathan Anderson’s Dior Takeover

In a rare in-depth interview, the Dior chief executive talks to BoF’s Imran Amed about the logic for hiring Anderson to oversee both the men’s and women’s sides of the business and how the French mega-brand plans to recapture customers amid a sharp downturn in the luxury sector.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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