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Start-Up Pitches Luxury Goods, Minus the Brand

Italic will sell products made by the same manufacturers contracted by luxury brands like Prada, Celine and Burberry. But do consumers value the craftsmanship more than the logo?
Bag, $135, from factory used by Miu Miu; Cashmere Scarf, $200, from factory used by Loro Piana; Glasses, $75, from factory used by EssilorLuxottica | Source: Courtesy
By
  • Tamison O'Connor

LOS ANGELES, United States

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