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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is China’s Luxury Market Ready to Rebound?

The short answer is yes — but it won’t soon return to its pre-pandemic growth rates. After two years of turbulence, the market remains shaky, and brands will need to earn every sale.
Persistent economic pressures in the key China and US markets are likely to complicate efforts to turn things around. That doesn’t mean there aren’t opportunities to seize.
The ship-shaped Louis Vuitton flagship on Shanghai’s Huaihai Road is surrounded by people of all ages around the clock. (Getty Images)

At any given moment, the ship-shaped

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Further Reading

The Most Audacious Fashion Collabs in China

From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.

About the author
Simone Stern Carbone
Simone Stern Carbone

Simone Stern Carbone is Luxury Correspondent at the Business of Fashion. She is based in Zurich and Paris and covers fashion and beauty, with a focus on the dynamic luxury sector.

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