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Insights Into the Southeast Asian Luxury Consumer

BoF sits down with Siam Piwat’s president of sales and business relations Caroline Murphy to discover how best to engage the evolving Asian consumer, the luxury trends driving “hyper-growth” and the cultural forces increasingly influencing the market.
Siam Piwat's Paragon shopping mall, in Bangkok, Thailand.
Siam Paragon shopping mall, in Bangkok, Thailand. (Siam Piwat )
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Today, as regional tourism in Southeast Asia continues to be bolstered by price insensitive high-net-worth individuals (HNWIs), Bangkok is an increasingly critical market for

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