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Inside Amazon’s Strategic Expansion Into Luxury Fashion and Beauty

Jenny Freshwater, vice president of fashion and fitness at Amazon, discusses the company’s strategic offering for luxury businesses and how it collaborates with brands to strengthen their broader retail strategies and presence in its stores.
Amazon Luxury in the US features fashion labels such as Dolce & Gabbana, Stella McCartney, Balmain and Oscar de la Renta, as well as beauty brands including Irene Forte, Rodarte and Dr. Barbara Sturm.
Amazon Luxury in the US features fashion labels such as Dolce & Gabbana, Stella McCartney, Balmain and Oscar de la Renta, as well as beauty brands including Irene Forte, Chantecaille and Dr. Barbara Sturm. (Amazon)
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Welcoming The Class of 2025 to The BoF 500 Community

The Business of Fashion and Amazon Fashion hosted a brunch to induct the world-leading creatives, innovators and executives joining the BoF 500, the definitive index of people shaping the global fashion industry.

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