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In a Market of Copycats, Handbag Innovators Stand Out

From Alaïa’s Teckel to Lemaire’s Croissant and Prada’s Buckle bag, signature bag shapes can power growth and crystallise brand identity for luxury houses.
Launching the Teckel and other innovative bags has marked a new era for Richemont's Alaïa
Launching the Teckel and other innovative bags has marked a new era for Richemont's Alaïa. (Getty Images)

Innovation in the handbag space is rare – but when it’s done well, it can rebirth and solidify a brand’s relevance.

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About the author
Simone Stern Carbone
Simone Stern Carbone

Simone Stern Carbone is Luxury Correspondent at the Business of Fashion. She is based in Zurich and Paris and covers fashion and beauty, with a focus on the dynamic luxury sector.

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