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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Vogue Monetises the Met Gala

What began as a fundraiser for the Metropolitan Museum of Art’s Costume Institute has also become a major revenue opportunity for publisher Condé Nast.
Anna Wintour at The 2021 Met Gala Celebrating In America: A Lexicon Of Fashion.
Vogue editor Anna Wintour has transformed the Met Gala from a museum fundraiser into a pop culture moment and revenue opportunity for publisher Condé Nast. (Getty Images)

In fashion, the first Monday in May belongs to Anna Wintour. And this year, the stakes are higher than ever. The American

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Further Reading

Redefining Relevance at the Met Gala

Fashion’s most exclusive party returned with a smaller and younger guest list, an anything-goes interpretation of the American fashion theme and an official meme correspondent.

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