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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Sell Jewellery Like Fine Art

At the inaugural Joya fair in Monaco last week, two former art gallerists aimed to defy luxury’s current malaise with avant-garde jewellery propositions sold with a curated, high-culture approach.
Vintage dealers and niche designers banded together at the Joya fair in Monaco. Here, vintage Bulgari from Karry Berreby gallery.
Vintage dealers and niche designers banded together at the Joya fair in Monaco. Here, vintage Bulgari from Karry Berreby gallery. (Julien Carreyn)

MONACO

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Further Reading

Inside Louis Vuitton’s High Jewellery Ambitions

Artistic director Francesca Amfitheatrof has forged a creative identity for Louis Vuitton’s ambitious jewellery program — whose estimated sales have reached €1 billion — by combining cutting-edge craftsmanship with an unabashed embrace of the luxury giant’s logo and codes.

About the author
Dan Thawley

Dan Thawley is a contributing writer at The Business of Fashion. Thawley is an Australian born journalist, consultant and artistic director who is based in Paris.

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