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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Beat Luxury’s Long, Slow Recovery, According to Bain

Luxury sales overall won’t likely get back to pre-pandemic levels before 2022. But a few brands are already surging ahead of the pack.
A luxury shopper outside a Prada store in Chengdu
A shopper outside a Prada store in Chengdu. Shutterstock. (Shutterstock)

The luxury sector is on the mend after plunging by nearly a quarter this year. But most brands are in for a long slog, Bain & Co. said in the latest edition of its closely watched report on the industry released Wednesday.

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Further Reading

How Lockdown 2.0 Is Hitting the Supply Chain

The first wave of the pandemic devastated fashion’s supply chain. Fresh restrictions in Europe this month have already led to more cancellations and price pressure, and more pain is on the horizon as cases worsen in North America.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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