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The Future of the Fur Industry

The Covid-19 crisis further hammered a category already in steep decline. Yet fur sellers are positive about the sector’s outlook. Should they be?

A woman wears a fur coat and a face mask in Paris | Source: Getty Images — A woman wears a fur coat and a face mask in Paris | Source: Getty Images (Edward Berthelot)

By

Tamison O'Connor

13 January 2021

BoF PROFESSIONAL

For the past decade, Yves Salomon has been thriving. The family-owned French luxury brand, which was founded as a furrier in 1920, successfully reinvented itself for a new generation, with trendy fox-trimmed parka jackets and utilitarian-style mink-lined coats. In 2016, the brand did $50 million

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