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Agenda-setting intelligence, analysis and advice for the global fashion community.

How the Kering-L’Oréal Deal Rocked Fashion and Beauty

This week, Kering agreed to sell off its beauty unit to L’Oréal for $4.6 billion in a transaction that’s seismic for both groups. But its ripple effects will be felt further afield, too.
Gucci Flora fragrance pop-up promotion event in Shanghai, China on March 21, 2025.
Gucci Flora fragrance pop-up promotion event in Shanghai, China on March 21, 2025. (Getty Images)

It was a deal that rocked the fashion and beauty worlds.

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Further Reading

Why Kering Gave Up on Beauty

The French luxury giant has put aside its ambitions of running beauty in-house. Despite having an enviable stable of brands, the complexity of the business and mounting debt meant it wasn’t worth the pain.

About the author
Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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