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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Small Jewellery Brands Are Seizing The Moment

The same sense of meaning, intimacy and radical creativity that’s enabled indie designers to connect with consumers is helping them adapt to turbulent times.
Zoe Kravitz - Jessica McCormack's star brand ambassador - stands for the modern woman who buys herself jewellery.
Zoe Kravitz - Jessica McCormack's star brand ambassador - stands for the modern woman who buys herself jewellery. (Jessica McCormack)

Independent jewellery brands that often struggle to get out from under the shadow of giants like Cartier and Tiffany are discovering there are benefits to being the underdog.

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Further Reading

How to Sell Jewellery Like Fine Art

At the inaugural Joya fair in Monaco last week, two former art gallerists aimed to defy luxury’s current malaise with avant-garde jewellery propositions sold with a curated, high-culture approach.

About the author
Simone Stern Carbone
Simone Stern Carbone

Simone Stern Carbone is Luxury Correspondent at the Business of Fashion. She is based in Zurich and Paris and covers fashion and beauty, with a focus on the dynamic luxury sector.

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