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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Polène Is Growing French DTC Handbags Into an International Success

The Parisian leather goods is part of a new wave of thriving French direct-to-consumer brands. After growing its business to over $150 million, Polène’s CEO is inaugurating stores in London and Paris, with plans to set up shop in Munich, Dubai and Miami.
Marketing campaigns reflect Polène's nature-oriented design approach, set amidst dramatic scenery like the steppes of Mongolia here.
Marketing campaigns reflect Polène's nature-oriented design approach, set amidst dramatic scenery like the steppes of Mongolia here. (Polène)

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