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How Paul & Shark Is Activating in Unexpected Locations with Purpose

Tapping into an evolving travel mindset among consumers, Paul & Shark CEO Andrea Dini shares why he is building the brand’s presence in new spaces — including the Spanish island of Formentera for its summer activation — and how it is driving its mission to operate with purpose.
Paul & Shark is teaming up with Juvia, a restaurant at the heart of Es Pujols, Formentera for its summer activation
Paul & Shark is teaming up with Juvia, a restaurant at the heart of Es Pujols, Formentera for its summer activation. (Paul & Shark)
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This year, according to BoF’s State of Fashion 2024 report, global travel volumes are projected to reach 110 percent of 2019 levels — the first year to exceed pre-pandemic levels.

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