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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Nili Lotan Built a $100 Million Brand

The designer has found success over nearly two decades by focussing on high-quality, timeless basics. Now she wants to double her business by entering new categories, including menswear.
The designer label Nili Lotan is known for neutral palettes and relaxed silhouettes.
The designer label Nili Lotan is known for neutral palettes and relaxed silhouettes. (Simon Elmalem)

Nili Lotan does not have time for

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As spending patterns shift, a new generation of mid-market American labels are thriving by offering value-conscious products with a point of view. Can they scale like the titans that came before them?

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