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How NBA Tunnel Walks Became Fashion Marketing Moments

The pre-game arena entrance is now a big business as more basketball players craft their personal brands, with the likes of Burberry, Thom Browne and Marni angling to dress athletes.
The Washington Wizards' Kyle Kuzma is known for his meme-able tunnel walk style, including this Rick Owens puffer.
The Washington Wizards' Kyle Kuzma is known for his meme-able tunnel walk style, including this Rick Owens puffer. (Richard Ontiveros-Gima)
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BoF PROFESSIONAL

When Daniel Solomon was a college student at Indiana University back in 2014, he had a dorm room hustle selling fashion to friends on the men’s basketball team who struggled to find the hottest clothes and shoes in their size. OG Anunoby, a top player for Indiana’s Hoosiers, was one of them. In 2017, Anunoby was drafted by the Toronto Raptors, a professional NBA team, and turned to Solomon for help crafting his off-court looks.

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About the author
Robert Cordero

Robert Cordero is a contributing writer at The Business of Fashion. He is a New York–based editor and advisor working at the nexus of fashion, sports and culture.

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