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How LVMH’s Hublot Plans to Rise Above a Watch Market Downturn

New CEO Julien Tornare plans to reinforce the brand’s value proposition by investing in bold design, craftsmanship and growing the company’s cultural impact beyond football. “It’s not just because something is luxury that people are willing to pay any price,” Tornare said.
Hublot is collaborating with artists including Takashi Murakami as it seeks to accelerate efforts to diversify its marketing beyond football under a new CEO, Julien Tornare (right).
Hublot is collaborating with artists including Takashi Murakami as it seeks to accelerate efforts to diversify its marketing beyond football under a new CEO, Julien Tornare (right). (Hublot)

Luxury watchmakers need to be more conscious of value for money as they seek to reinvigorate demand for the sector, according to Hublot’s new chief executive. “We as brands have to be careful,” Julien Tornare told BoF in his first interview in the new role. “It’s not just because something is luxury that people are willing to pay any price. Those days are gone.”

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