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The Philosophy Behind Lemaire’s $100 Million Ascent

Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.
A portrait of two people. The woman on the left wears a brown jacket and rests her head on her hand. The man on the left has his arms folded.
Christophe Lemaire and Sarah-Linh Tran are the design duo behind Lemaire. (Lemaire)

PARIS —

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Further Reading

A Shift In Sensibility at Lemaire

The collection was more determined, more urgent and more commercial than past seasons, but lacked the indolent eroticism that usually powers Lemaire’s work.

At Lemaire, Rigorous Puritans Let Loose

This season Christophe Lemaire’s woman was looser and raunchier than before, introducing a new element of extremely appealing unpredictability into the Lemaire equation. 

Uniqlo Owner Takes Stake in Lemaire

Japanese conglomerate Fast Retailing has also extended designer Christophe Lemaire’s contract as artistic director of the Uniqlo Paris R&D Center by another five years.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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