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How Jewellery Houses Aim to Stay Ahead In 2026

High jewellery brands including Boucheron, Chaumet, De Beers and Dior showed new collections at Haute Couture week in Paris as they manage so far to ride out geopolitical tensions which have sent gold and silver to new highs while the dollar sinks.
Place Vendôme.
The Place Vendôme in Paris is home to Europe's most prestigious jewellery houses (Shutterstock)
By
  • Rachel Garrahan

High jewellery presentations kicked off the jewellery sector’s annual events this week in Paris, showing how some of the biggest European houses aim to serve their top clients with one-of-a-kind pieces that only the world’s wealthiest can afford. Like haute couture, haute joaillerie also serves as a beacon for a brand’s wider jewellery business and brands unveiling new collections in and around the Place Vendôme included Boucheron, Chaumet, Graff, Dior and De Beers.

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