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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Jacquemus Makes It Rain (Not Just Raffia)

As raffia fell from the ceiling, Simon Porte Jacquemus’ Monday show offered a fresh glimpse into the buzzy French label that’s harnessed a charismatic founder, clear brand identity and business model tailored to social media to generate €200 million in revenue this year.
Jacquemus Spring/Summer 2023
Raffia fell from the ceiling at Jacquemus spring-summer 2023 show, the brand's fifth collection since transitioning to a see-now buy-now model. (Jacquemus)

At his show outside Paris on Monday, designer Simon Porte Jacquemus drew a star-studded crowd that included Blackpink singer Jennie, actors Vincent Cassel and Pamela Anderson, and reality-TV personality Christine Quinn.

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Further Reading

Jacquemus: A Fashion Star’s Business Vision

For the first-time, the industry’s hottest independent designer—a charismatic, social-media savvy storyteller from the south of France—reveals the financial underpinnings of his burgeoning company and plans for the next phase of growth.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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