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How Isabel Marant Is Getting Through the Pandemic

Despite challenges — and challengers — the brand that launched French contemporary has remained profitable during the Covid-19 crisis, and is adding new lines and stores to drive growth.
An image from Isabel Marant's first eyewear campaign shot by Juergen Teller. Isabel Marant.
Isabel Marant is launching its first eyewear collection after signing a licensing deal with Safilo. Juergen Teller.

Isabel Marant isn’t exactly the sort of brand you’d expect to do well during the pandemic.

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