Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

How Grand Seiko Is Seizing Japan’s Luxury Shopping Moment

Tourist shoppers have flocked to Japan to take advantage of top-quality shopping and a weaker yen. Seiko Group president Akio Naito breaks down how the watchmaker’s high-end brand — sometimes referred to as the ‘Japanese Rolex’ — plans to keep up momentum after beating the market this year.
Grand Seiko, which has outgrown the market in recent years, animates its collections with textures inspired by Japanese landscapes.
Grand Seiko, which has outgrown the market in recent years, animates its collections with textures inspired by Japanese landscapes. (Grand Seiko)

While the Swiss watch industry is battered by the global luxury downturn, one Japanese watchmaking company is reporting an uptick in sales.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading
About the author
Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON