Agenda-setting intelligence, analysis and advice for the global fashion community.

How Dior and Chanel Are Tackling Fashion’s Pricing Problem

France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.

With new collections in stores, Dior and Chanel are testing out creative reboots and addressing the issue of pricing. (Spotlight/Launchmetrics.com)

Joan Kennedy

05 February 2026

BoF PROFESSIONAL

With new collections from Chanel and Dior finally in stores, two of the fashion industry’s highest profile creative reboots are being put to the test. On the other side of the value equation, they’re also addressing the issue of pricing after years of implementing some of the sector’s biggest hikes.

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The Great Fashion Reset | Can Designer Revamps Save Fashion?

Brands are betting big on creative reboots across the luxury industry including Dior, Chanel, Gucci and more. But sticking the landing on an aesthetic refresh is easier said than done, and a new generation of creative directors face the same systemic challenges that stymied predecessors.

Ready for Relaunch? Jonathan Anderson’s Dior Challenge

The stakes are high for the designer’s debut at the French megabrand as owner LVMH faces mounting pressure to resolve problem areas in its portfolio.

Why Chanel Chose Matthieu Blazy

The designer, fresh off a star turn leading Bottega Veneta, succeeds Karl Lagerfeld and Virginie Viard as artistic director at the French couture and beauty giant, the industry’s most coveted creative post. Fashion president Bruno Pavlovsky breaks down the logic behind the historic choice.

What’s Couture For? Chanel and Dior’s New Designers Make Their Case

Matthieu Blazy and Jonathan Anderson each took different approaches to navigating the inherent tensions of French couture, Robert Williams writes. Plus: LVMH’s results.

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