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Online luxury’s counterfeit problem is spreading.
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There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.
It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.
Sophisticated counterfeits and a culture of hassle-free returns have created an expensive problem for retailers.
Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.
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