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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Chopard Seizes the Red Carpet Spotlight in Cannes

The Swiss brand out-sparkles rivals with a strategy aimed at driving sales as well as image. This year the company dressed Greta Gerwig, Demi Moore and Bella Hadid as well as hosting clients to view (and purchase) its high jewellery range.
Bella Hadid sported Chopard earrings and rings on the red carpet in Cannes.
Bella Hadid sported Chopard earrings and rings on the red carpet in Cannes. (Getty Images)

CANNES –

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Further Reading

Why Luxury Brands Can’t Resist Cannes

The film festival has become an increasingly important launchpad for luxury brands such as Versace, which will reveal a collection co-designed by Dua Lipa on Tuesday. Plus, what else to watch for this week.

About the author
Ming Liu

Ming Liu is a contributing writer at The Business of Fashion. Liu is a London based writer and speaker who specialises in luxury.

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