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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Brands Are Keeping the Pandemic Jewellery Boom Going

In response to heightened consumer desire for jewels that sparkle, small fine jewellery brands are finding success leaning into higher price points and more bespoke services catering to high-spending clientele.
Demand for Sophie Bille Brah's diamond jewellery has surged since the pandemic.
Demand for Sophie Bille Brah's diamond jewellery has surged since the pandemic. (Sophie Bille Brah)

Diamonds are paying dividends for Sophie Bille Brahe.

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Further Reading

How Lab-Grown Diamonds Went Mainstream

Synthetic stones now make up 10 percent of the diamond market, highlighting the ways in which new materials are rewriting the rules of what is considered luxury.

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