Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

How Big Is Luxury’s Opportunity Outside Capital Cities?

The pandemic has devastated the tourist centres and retail hubs that sustained luxury’s fashion capitals. As the crisis continues to reshape the nexus of consumer spending, some companies are looking to regional cities for new opportunities.
A rendering of Flannels new 120,000 square foot store in Liverpool | Source: Courtesy
A rendering of Flannels new 120,000 square foot store in Liverpool. Courtesy.

Bond Street, Avenue Montaigne, Via Monte Napoleone — most luxury retailers eyeing a new market dream of opening a store in such tony locations in fashion’s capitals, a few doors away from the likes of Chanel, Prada, Balenciaga and Louis Vuitton.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


Missoni’s Plans Under New Ownership

The Italian knitwear house joins a growing list of heritage brands sold to outside investors. Chief executive Livio Proli discusses the strategy behind Missoni’s next phase.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON