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Agenda-setting intelligence, analysis and advice for the global fashion community.

Hiroshi Fujiwara: Be a Disturber, Not a Designer

The enigmatic ‘godfather of streetwear’ talks to BoF about building relevance and staying cool in a fast-moving market, as he prepares to launch a major collaboration with Moncler today at Pitti Uomo.
Hiroshi Fujiwara. (Courtesy)

MILAN, Italy —

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Further Reading

Nike's Spirit Machine

Courtesy of our friends at 032c, BoF brings you an exclusive excerpt from Jonathan Olivares' piece on HTM, a three-person design collaboration between Nike chief executive Mark Parker, designer Tinker Hatfield and cultural consultant Hiroshi Fujiwara.

Who’s Driving Japanese Style?

At the close of Tokyo Fashion Week, BoF shines a light on the enigmatic stylists shaping how the world sees Japanese fashion.

About the author
Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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