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High Stakes at Milan Fashion Week

From Prada to Valentino, Italian brands need the right creative thrust to rebound from the pandemic. Here’s what to watch for at this week’s Milan shows.
Valentino has been showing in Milan rather than Paris since the pandemic. Models walk the runway in looks from Pierpaolo Piccioli's Spring 2021 collection. Courtesy.
Valentino has been showing in Milan rather than Paris since the pandemic. Models walk the runway in looks from Pierpaolo Piccioli's Spring 2021 collection. Courtesy. (Andre` Lucat/SGP)
By
BoF PROFESSIONAL

When Milan Fashion Week kicks off Wednesday, it will be the city’s third women’s ready-to-wear season to be upended by the pandemic and its second to take place mostly online: one year ago, Northern Italy was hit by the first major coronavirus outbreak outside China smack in the middle of Milan’s runway calendar, causing guests to flee and Giorgio Armani to stream his collection from an empty auditorium.

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About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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