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Hermès Takes on Rolex, Chanel With Sports Watch Aimed at Women

Watch revenues at the French leather goods powerhouse have surged since the launch of its H08 sports range in 2021. Now Hermès is hoping to keep up the momentum with a mechanical sports watch aimed at women called Cut.
A woman models a watch
Hermès' "Cut" launch, priced from $6,725 to $21,900, takes aim at the ultra-competitive market for luxury sports watches. (Hermès)

At the Watches and Wonders event beginning Tuesday in Geneva, Hermès will introduce a new line of sports watches, powered by mechanical movements and aimed at women.

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