Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Partner Content

Heritage Porcelain Brand Ginori 1735 Enters Lifestyle

During Salone del Mobile, Ginori 1735 unveiled its redesigned Milanese flagship store — the latest iteration of the 300-year-old business’ strategic move into the lifestyle market. BoF sits down with Ginori 1735′s brand and product director Annalisa Tani to learn more.
Ginori 1735 Milan flagship store displaying the new Domus collection and porcelain collection.
Ginori 1735 Milan flagship store displaying the new Domus collection and porcelain collection. (Ginori 173)
By
In Partnership With
Article Sponsor

In 1735, inspired by a passion for white gold, the Marquis Carlo Andrea Ginori opened a porcelain factory in Doccia, near the Italian manufacturing hub of Florence. Its porcelain products soon appeared in palazzos and courtyards, and the name “Ginori” became synonymous with Italian craftsmanship.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Topics
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.