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Have Luxury Watches Become Too Expensive?

Marc Hayek, Blancpain’s CEO and a member of the family that controls Swatch Group, warns aggressive price hikes at Omega, Longines and more are undermining performance even as his own brand seeks to get back in the conversation with a $2 million dollar watch.
Blancpain
Marc Hayek, Blancpain’s CEO and a member of the family that controls Swatch Group, warns aggressive price hikes at Omega, Longines and more are undermining performance even as his own brand seeks to get back in the conversation with a $2 million dollar watch. (Blancpain)

Omega and Longines have pushed watch prices too high, too fast. That’s the view of Marc Hayek, president and chief executive of Blancpain.

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