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Agenda-setting intelligence, analysis and advice for the global fashion community.

Gucci’s Marketing and Communications Shakeup Continues

Chief brand officer Alessio Vannetti is the latest to leave the Italian mega-label. With sales under pressure, the brand is restructuring its operations under a new CEO.
Gucci released a campaign shot by Nan Goldin featuring Blondie front-woman Debbie Harry.
Gucci released a campaign shot by Nan Goldin featuring Blondie front-woman Debbie Harry. (Gucci)

Gucci’s chief brand officer Alessio Vannetti has left the brand, BoF has learned. The exit is the latest in a string of communications and marketing departures as the company overhauls its strategy and aesthetic.

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