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Gucci’s Demna Debut Boosting Store Traffic

The brand has successfully harnessed the designer’s buzzy Milan fashion week presentation to draw shoppers back to its stores in the key US market, after years of lackluster sales, data shows.
Alex Consani attends the Gucci Spring Summer 2026 red carpet during the Milan Fashion Week.
Alex Consani attends the Gucci Spring Summer 2026 red carpet during the Milan Fashion Week. (Getty Images)

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Further Reading

How Demna Put Gucci Back in the Fashion Conversation

The subversive designer didn’t need a runway show to shift the narrative around Kering’s troubled flagship this week. Best-in-class creative directors are increasingly cross-cultural curators who can conjure up media experiences as well as they do clothes.

Demna and Gucci: Written in the Stars

A look book and a movie were all it took to propel Gucci back into the fashion conversation. But Demna already has his sights set on a February show inflected with ‘a new minimalism,’ the designer told Tim Blanks in an in-depth interview.

Francesca Bellettini to Lead Gucci, Kering Confirms

Kering’s co-deputy CEO for brand development is set to replace Stefano Cantino at the helm of the troubled Italian megabrand. Jean-Marc Duplaix, co-deputy CEO and chief operating officer, will retain his COO title as new chief executive Luca de Meo moves quickly to streamline the company’s leadership structure.

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