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Gucci’s China Shock Reverberates Across the Luxury Sector

A sharp drop in the label’s Asia-Pacific sales is the latest sign that Chinese luxury demand is cooling.
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Analysts say Gucci's struggles in China is an emblem of luxury's long-delayed recovery in the region. (Spotlight/)

Fears of a slowdown among Chinese shoppers have dogged the luxury industry for the better part of a year. Last week the scale of the problem hit home for one of fashion’s biggest but most exposed brands, Gucci.

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Further Reading

Can Gucci’s Turnaround Plan Still Work?

This week, Kering flagged sales were down 20 percent at its flagship brand, knocking confidence in the group’s turnaround strategy. ‘A more drastic solution is required,’ one analyst wrote.

China’s Luxury Market Set for Moderate Growth

Despite the country’s protracted property crisis, deflationary pressures and other economic headwinds, its domestic luxury market is expected to grow 4 to 6 percent in 2024, outpacing both Europe and the US.

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